Meet The Founders
We started Pirouette back in 2011, without any intentions of starting a business, actually! Being huge animal welfare supporters, we were disheartened to learn that our makeup brushes were made with animal fur: mink, squirrel, goat, pony – you name it. We bought a few synthetic brushes instead, but unfortunately, they also didn’t meet our high standards for brush quality and softness. So we created Pirouette.
Since 2011 Pirouette has grown so much that we’re still in a bit of a daze from it all! We’ve got incredible support from all our customers who believe in what we believe in, and together, we’re slowly changing the beauty industry to become cruelty-free.
We believe in a cruelty-free beauty industry. This isn’t a far-fetched dream – given today’s technologies, it is 100% possible to create cosmetics without animal testing and A-grade, professional makeup brushes that are not made with animal fur. Pirouette Professional brushes are the proof – we can live glamorously, while choosing cruelty-free beauty products and giving back to the world, instead of taking from it.
With your every Pirouette Professional purchase you support cruelty free products. This is crucial to the elimination of animal cruelty in the beauty industry, as you “vote with your dollars” and let the industry know of your preferences as a customer.
$1 from every Pirouette Professional purchase goes to the World Animal Protection (www.worldanimalprotection.ca) who have made it their mission to end animal cruelty around the world.
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